{ English | Indonesian }
METRO INDONESIA SUPPORTS ISLAMIC FASHION FESTIVAL II
Jakarta chosen to host this fashion extravaganza
Jakarta, July 3rd & 4th 2007 – METRO Department Store Indonesia once again participates as the main sponsor of the Jakarta - Kuala Lumpur "Islamic Fashion Festival" (IFF), an Islamic fashion show displaying the creations from 25 Indonesian and 8 Malaysian reputable designers on July 3rd and 4th at the Hotel Mulia Senayan.
IFF is organized by Nusantara Gems, the Malaysian event organizer headed by Y. M. Dato' Raja Rezza Shah. The first such event was held in November last year at the Kuala Lumpur Convention Center as part of the Malaysia - International Fashion Week (M-IFW). This year Jakarta is hosting this exquisite concept of Moslem-wear showcases. “As we present creations in Islamic fashion to an international audience, we also enhance better understanding and relationship between our two countries. The timing could not have been more than perfect, as 2007 is the 50th Anniversary of Diplomatic relations between Malaysia and Indonesia,” said Dato’ Rezza.
Christine Barki, President Director PT. Metropolitan Retailmart, the company that operates METRO Department Store Indonesia declared, "As a department store that has been fully committed to support the local fashion industry, we consider this an important event for presenting our local designers to the international market, also preparing both countries to be the world's fashion capital for Islamic-wear."
Entering its second year, IFF gained much support and acknowledgement from many quarters. "The international market should realize that IFF is spearheading an important mission, that of peace, as well as showing the varied aspects of Muslim fashion. Against the strong religious background, we are introducing the rich cultures and fashions of both countries," explained Christine Barki.
This year, METRO is also actively participating by presenting the latest collection from one of the many acclaimed designers, Sebastian Gunawan. "Although Moslem-wear designing is not his specialty, Sebastian proves he is capable of presenting fine collections of wearable, trendy, and modern garments, with his own design characteristics but still upholding the Islamic standards. This can be expected from other participating designers," Christine Barki clarified.
Other participating designers from Indonesia are: APPMI’s Anne Rufaidah, Fenni Mustafa, Hannie Hananto, Jeny Tjahyawati, Merry Pramono), Chossy Latu, Ghea, Harry Dharsono, Herman Nuari, Ida Royani, IPBM Bandung (Ani Medina, Betty Achyar, Ernie Kosasih, Firna Hasya, Iva Latifah, Nuniek Mawardi, Tuti Kautsar, Toera Imara, and Yanna Diah Kusumawati, and also Itang Yunasz, Pramastuti, Ramli, Reshna and Sapto, Samuel Wattimena, Sebastian Gunawan, and from Malaysia: Carven Ong, Dato' Tom Abang Saufi, Kapas Couture, Melinda Looi, Melvin Lam, Radzuan Radziwill, Rozi of Kraftangan Malaysia, and Tas+Q. All of them will be displaying their fashion creativity for Moslem-wear.
Jakarta – Kuala Lumpur "Islamic Fashion Festival" II is successfully supported by many. Romy Herlambang, Director of Communications Hotel Mulia Senayan, as one of the co-sponsors said, "Hotel Mulia Senayan is proud to be the official sponsor of the Islamic Fashion Festival. The big fashion event is warmly welcomed by our hotel’s management as it is perceived as a great opportunity given to Indonesia to be the new international fashion destination. Moreover, as we are fast-approaching our 10th year of our service excellence, on 20 September 2007, Hotel Mulia Senayan also has the vision to be the preferred venue in Asia, for international fashion shows to be held."
About METRO Department Store
PT. Metropolitan Retailmart, the owner company of METRO Department Store Indonesia, operates 3 (three) stores in Jakarta and 1 (one) in Bandung, as listed:
- 2002: METRO Taman Anggrek (MTA) di Mal Taman Anggrek.
- 2001: METRO Bandung Supermal (MBS) di Bandung Supermal.
- 1995: METRO Senayan (MSS) di Plaza Senayan.
- 1991: METRO Pondok Indah (MPI) di Mal Pondok Indah.
Today, METRO is listed as certificate holder of ISO 9001: 2000 by implementing quality policies for customer satisfaction, which includes the selection of high-quality goods, comfortable shopping ambience, as well as excellent service. With a total store area of approximately 500,000 square feet, METRO provides a varied range of merchandise, from national to international brands, as well as exclusive brands such as Ananas, Choccolat, Birkenstock, Selection, Hot Dates, Belle, Sandwich, Monsoon, Marissa, Hen & Peacock, Citation, Daniel Hechter, Linic, Amy Byer, French Toast, Girls, Tic Tac Toe, Healthtex, and many more.
METRO also offers additional shopping experience to its loyal customers with the membership card, “METRO Yours Card” (MYC) since 1998, with a current membership of 290.000 active members as per April 2007.
Some METRO achievements:
- 2007: "Service Quality Gold Award™ 2007" on quality service for department store
category from Care – Center for Customer Satisfaction and Loyalty (CSSL) and Marketing Magazine.
- 2004: Jakarta Great Sale II best participant, category: department store.
- 2004: METRO Pondok Indah the first winner of best department store by
Industry and Trade Chambers Jakarta.
- 1998: The first department store in Asia Pacific with ISO certificate 9002: 1994,
“Management of Department Store Services for Indonesia Domestic Market”, by International Certification Board of UK.
Further information about METRO Department Store can be found at www.metroindonesia.com.
For further information, please contact:
Anskarina Christin/Imelda Walla/Gisty Revianti
A & P Department
PT. Metropolitan Retailmart
Tel : 750 7018, 7599 8000 ext. 3500/3510/3519
Fax : 750 6734
Email : anskarina@metroindonesia.com/imelda@metroindonesia.com/gisty@metroindonesia.com
Website : www.metroindonesia.com
