METRO as a brand was founded in 1957 by its chairman, Mr Ong Tjoe Kim.
Retail business under the stewardship of the late Mr Ong flourished and grew to become one of Singapore’s major department store chains. METRO Holdings Limited was formed in 1973 and listed on the Stock Exchange of Singapore that same year. METRO continued to grow its retail business over the years and later diversified into property development, leisure, construction sectors.
The group’s core businesses today are mainly in property and retail, which are focused on Singapore and key market regions of People’s Republic of China and Indonesia.
METRO Private Limited, a wholly-owned subsidiary is the retail arm of Metro Holdings Limited, currently operates a chain of department stores and specialty stores in Singapore and Indonesia.
Recently in Singapore, it serves its customers through a chain of four department stores and six Monsoon Accessorize specialty stores. METRO Paragon, its flagship store located on Orchard Road caters to the well-heeled and sophisticated ladies seeking indulgence in beauty, fashion and accessories. Both METRO Woodlands and METRO Sengkang in the suburb and METRO City Square in the city fringe area are positioned as family-oriented stores.
Apart from department store retailing, with the extensive retail experience and expertise it has acquired over the years, METRO Retail has also gone into specialty retailing. In Singapore, it manages two exclusive franchise brands – Monsoon and Accessorize which are popular high-street labels from the UK. As a fashion brand, Monsoon is known for its exciting range of up-to-date ladies’ fashion apparel with an ethnic focus. Accessorize, has its beginning as a small range of fashion accessories catered to complement Monsoon fashion, but it soon became so popular that it eventually evolved into an exciting and eclectic high-street store concept for fashion accessories.
What began as a familiar household name has since grown and evolved over the years to become an iconic Singapore brand with a strong footprint in Indonesia. METRO Department Store in Indonesia is one of the leading retailers focused on serving the fashion-conscious customers with exquisite tastes. Until now, it has a chain of nine department stores, five in Jakarta, one in Bandung, one in Makassar, one in Surabaya and one in Solo. The METRO retail business in Indonesia also includes a portfolio of internationally-renowned brands consisting of Birkenstock, Monsoon, NICI and more.
As an established retail brand and a progressive retailer, METRO is well positioned to serve its base of loyal customers with its dynamic Customer Relationship Management and Loyalty Programme for both its card members in Singapore and Indonesia. Currently, it has four privilege and credit cards to cater to a wide scope of customers.